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Sky's The Limit

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A Closer Look

It all comes around…



The fine folks at Giddyup Enterprises are always working on and seeking out projects that will help share a smile through the next evolution of communications – Digital Media….

Our interactive boutique agency allows us to use a wide spectrum of both traditional & digital tools to create a message that resonates in the receivers mind as if it came from one of their closest friends.  This is accomplished through our personalized approach that utilizes technologies that were unheard of a few years ago, and are now allowing us to communicate individually with our customers.  Though, more importantly, these new tools allow us to both measure and analyze what is and is not achieving our goals.

We are continually working on new projects and follow the simple mantra – “Dream, Believe, Dare, Do”.  At Giddyup Enterprises, we understand that brands can touch people at a deeper level of meaning, and engender a more emotional connection that spurs word-of-mouth and action. Social success is not about transactions, but relationships.
 

Let us help you with your Strategy, Development and Execution so that we can provide you with a full end to end solution that includes the listening /engagement /workflow technologies, organizational consulting, engagement services and measurement solutions.

 

 

Simply Serendipify

The art of creating serendipitous moments through Digital Media…

Serendipity means a “happy accident” or “pleasant surprise”; specifically, the accident of finding something good or useful while not specifically searching for it. That is what we are here help you do, create business serendipidously.

Simply Serendipify is a project that grew out of GiddyUp Enterprises and is now your one stop place for your digital world.  We started Giddyup Enterprises as a place for you to find digital information and we soon found out that there were numerous organizations that needed more then just information, they need some hands on help!

Where to begin…

“Retweeting”, “liking”, and “blogging” may sound like many of the unintelligible words that come out of your teenager’s mouth. However this new jargon is representative of the way the world of marketing is headed. Digital marketing isn’t just about banner ads and e-mail campaigns anymore. The world of the web is becoming more social. Building a strong presence with social media is now more important than ever.

The challenge is that you may not be aware of the various tools that are available to you for free or at a low cost. If you’re not sure how to use social media for your business, you’re not alone. It can be difficult to define the role of digital marketing in your company’s marketing plan.

 

Digital Marketing and the Traditional Marketing Mix

Digital marketing should not be used as a stand-alone marketing tactic. The key is to align your digital marketing strategy with other more traditional marketing. Your digital marketing strategy should amplify your program, not become the program. Although digital media is inexpensive, it can’t be the only way to market your business. No matter how often you post to Facebook, there’s a good percentage of people you won’t reach online. Although this newer medium is pushing forward and quickly, other marketing channels are still needed to reach your whole audience.

Digital Media Goals

The goal of a digital marketing strategy is always the same: Engage. Think of your social media community as an audience. If you’re not engaging, they won’t care and they’ll get up and leave the show. Digital media should be used as a platform to engage with your community, to build relationships, trust and loyalty. Keeping your audience engaged means they’ll stick around and that can help you achieve your business objectives.

The Perils of Engagement

Giving your customers a platform to engage with your business seems like a great idea until you realize that not all of your customers are happy campers. Marketing convention says that a complainer tells 10 people. Just think if the average Facebook user has 130 friends and the complainer mentions your company in their status…well you do the math. No matter how good you are, you can’t please everybody. Giving those unhappy customers a public place to air their grievances can be dangerous if you don’t monitor your social networking sites vigilantly. It’s important to address the complaints quickly and follow up with the customer to make sure they are satisfied.

Digital Media Marketing and Return On Investment

With other online marketing strategies, like SEM (Search Engine Marketing) or SEO (Search Engine Optimization), it is easy to track your results and see the Return on Investment (ROI). Digital marketing results are harder to measure because the value of a digital marketing strategy isn’t a numbers game. Friends, followers, and likes don’t equate to dollars and cents. This doesn’t mean that it isn’t valuable. Digital marketing is a new approach to marketing and so its application and effectiveness needs to be thought of in a new way. It’s not how much; it’s how much of a difference. Forrester recommends that businesses look at the big picture regarding their digital marketing investments. Digital media creates value that can lead to financial results in the future.


The Effects of Good Digital Media Marketing

The major benefit of a digital marketing strategy is the relationship you build with your community. However, a good digital marketing program has a lot of other benefits! Firstly, social networking makes it so easy to share positive experiences customers have had with your business. It’s easy to boast about your own business, but nothing reflects better on a company than glowing customer reviews. Digital marketing is also great for SEO! Blog posts, tweets, uploads and updates all have the potential to be shared. Sharing means links and the more links you have the better your search ranking. Lastly, social media allows businesses to actively monitor their brand and reputation.


Getting Social

There are hundreds of social networking sites that pop up online each day. If you don’t have any social network profiles for your business yet, the best place to start is Facebook. With 900 million active users, you’re likely to find your customers there. Interact with them and start a conversation. Twitter is great for short updates and checking out who’s talking about your business. Create a blog to give customers a peek behind the scenes and get to know your brand. While Facebook, Twitter, Google+ and Blogs are useful social tools, there are also many other new sites that continue to pop up that we have to be aware of like Pinterest, Instagram, Gentlemint, just to name a few.  And we can not forget sites like Yelp, Google Places, Yellow Pages Local, Bing Places, City Search, Yahoo Local, Merchant Circle, Thumbtack, Patch, InsiderPages, Twellow, LinkedIn, & Judysbook

Digital marketing is still new and keeping up can be tricky if you’re not sure how to make it work for your business. Keep in mind that the most important thing you can do with your digital marketing plan is to engage your audience. Get them talking to you, to each other, and to their friends!

Let’s get started

The team here at Giddyup Enterprises has put some presentations together to give you a little better idea of what’s ahead of you in the Digital World and how to navigate it. Click on any of the below to set sail….

 

3) Your Social Media Presence

4) Your Blog and why you need one

5) Your Web Presence

Bonus – some extra tools for your Digital Media Tool Belt….

Digital Media Overview downloadable guide

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Core Features

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Our Work

G’day all –

Here are some links that I thought you may find useful.  These range from sites that I host to different businesses within my network of professionals.  If you reach out to them, you can always mention my name.  If you have any questions, please let me know…..

Hansch www.hansch.us
Operation HoHoHo www.operationhohoho.com
Breathe On Yoga www.breatheonyoga.com
Samuel Shazam www.samuelshazam.com
A Smile Revolution www.asmilerevolution.com
Giddyup Enterprises www.GiddyupEnterprises.com
Put it in you Pocket www.putitinyourpocket.com
Hansch Builders www.hanschbuilders.com
Bayonne Womens Club www.bayonnewomensclub.com
Whippany Fire Department www.whippanyfire.com
Univeristy of Newcastle www.newcastle.edu.au
Newcastle Graduate School of Business www.newcastle.edu.au/faculty/business-law/ngsb/
Monmouth Univeristy www.monmouth.edu
Rutgers Center for Management Development www.cmd.rutgers.edu/index.html
A Party Pleasing Rental www.apartypleasing.com
My Hanover Township www.myhanovertownship.com
Endeavotech www.endeavotech.com
Blue Billing – Online Office Solutions www.bluebilling.net
AC Drywall www.ac-drywall.com
Kim Auriemma Design www.kimauriemmadesign.com
Pioneer Freight Systems www.pioneerfreight.com
Simple Grid Technologies www.simplegrid.com
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